Friday, November 30, 2007

SEO Firefox Extension

The SEO Firefox Extension is one of the most useful online marketing tools that I've run across. It's a great way to not only determine your sites' SEO strength (based on age, number of inbound links, Alexa ranking, and other factors), but you can also snoop on your competitors based on the same factors!

You need to be using Firefox, and if you're aren't already, the Extension is well worth downloading the Firefox browser just to use the tool.

Thursday, November 29, 2007

What are those Sublinks in the Google Results?

Wondering how you get Google to display your subpages in their search results?

(For an example, search for "starbucks" in Google.)

Here's a full article that explains how they get created. Briefly, they seem to be created based on an algorthym that looks at the popularity of those links, and how many internal links you have pointing to those pages.

If you're site is organized well, and you have quite a few links to subpages on your site, there is nothing that you need to know. If they are not showing up and you'd like them to be, it's time to take a look at your site's structure and time to start building links to those pages.

Understanding how Google lists your Site

There's a great video created by Matt Cutts that goes over how to understand a Google "snippet" that I had to share with folks. I only wish it talked a bit more about how to get Google to create those sublinks off your site.

Wednesday, November 28, 2007

How to Promote and Measure the Success of your Blog

I'm thrilled that Volunteer Centers are starting to blog, and so I've decided that it's time for me to share tips about how to promote and measure the success of your blog. Like websites, your blog will not be found without promotion.

So this will be the first in a series of posts about blog promotion.

First off all, there' s a great list of directories that you can submit your blog to.

Also, a great article on how to measure you're blog's success.

Tuesday, November 20, 2007

Link Building: Providing Volunteering Answers at Q & A Sites

Who knew there were so many sites out there related to getting answers to your questions? What a great way to get a link to your website!

This is an official call for assistance from our subject matter experts out there - can you answer these questions? (And when you answer, remember to put a link to your website in your response!)

On Askeville by Amazon

WikiAnswers
There are tons of unanswered questions here. Just put "volunteer" into the "Enter a Question here" box.

Yahoo Answers

All Experts
You can register as a "volunteer expert" in their Volunteer Work Category

WikiHow
Can you answer any of these questions?
  1. Volunteer
  2. Volunteer Overseas
  3. Become a Volunteer Firefighter
  4. Know when Not to Volunteer
  5. Improve Your Volunteer Fire Department
  6. Get Picked As a Volunteer at a Major Theme Park
Ehow
Tons of articles here about "how to volunteer" in various ways.

AnswerBag
Tons of questions here about volunteering that need answering.

So go forth and provide answers about volunteering! And remember to take credit for your answer with your name and a link to your website, or 1-800-Volunteer.org where appropriate!

Monday, November 19, 2007

Finally! Live.com Provides Webmaster Tools

Live.com has now launched a webmaster blog to keep all of us up to date about how to adjust our sites to rank well with their search engine.

They provide all these easy tools in one place:

Check it out!