SEO Basics from the Experts

For those of you who would like a crash course on the SEO/SEM basics. Learn from the experts for free!

Search Marketing - The Basics
Speaker: Detlev Johnson, SearchReturn
Event Date: December 13, 2007 01:00 PM Eastern Standard Time
Register here.

SEO, SEM, PPC, keywords, Adwords, analytics -- what does it all mean for you as a marketer when you're just starting out with search? You know you need to incorporate search into your marketing mix, but where do you begin? We'll help you get started, in this introductory webcast about search engine marketing. Industry veteran Detlev Johnson will talk about the basics, from the bottom up, so you can understand the landscape of search and how it fits into your current marketing efforts.